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NBA playoffs: Twittering for Dummies

NBA playoffs: Twittering for Dummies

So Game 4 of the NBA Eastern Conference finals was pretty interesting, hmmm? We got to see LeBron James look decidedly un-LeBron down the stretch of regulation (including some ghastly turnovers for The Witnesserer). We have a new heapin’ batch of questionable calls (and no-calls) for the referee-bashers to go apesmurf over. And we all get a front-row seat now to watch how the Cleveland Cavaliers handle a 3-1 series deficit in the wake of Tuesday’s 116-114 overtime loss to the Orlando Magic.

But the most important thing we learned is that the NBA apparently sponsored a Career Night for a local third-grade class on Tuesday in central Florida. That’s the only possible explanation for the bizarre fan-boy updates posted on NBA.com’s Twitter account during and after Game 4. Either that, or David Stern had his cell phone stolen by Mike Greenberg.

Get a load of these news-worthy updates:

- “Another nail biter! Cavs lead 98-97 with 6.4 to play. MAGIC BALL!”

Whoopity-doo!

- “Rashard Lewis connects for a huge 3 ptr! Magic 100 – Cavs 98. 4 seconds to go! Tension is thick.”

Uh oh … sounds like somebody made a twosie in their Garanimals.

“LeBron to the line with .5 seconds left and drains both. Ice water in his veins. Tie game! Magic ball.”

Ice water in his veins … and cliches on our keyboard.

- “Headed to OT in the Magic Kingdom. Another Disney classic in the making.”

Sigh.

- “Superman has taken flight, scores 8 pts in OT. Magic lead by 6 with just over 1 minute left.”

Holy lord … make it stop.

But wait for it … wait for it …

- “LeBron’s last second shot misses left! Magic hold on 116-114. ORL heads back to CLE one win away from The Finals! Lead series 3-1.”

Yep, that’s right. Double exclamation points.

And you thought sports journalism was dead.

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